Make sure to tag relevant profiles, including award organizers and partners. Press releases and SEO have become intertwined—press releases use techniques to indirectly boost their businesses’ SEO. Respona is an all-in-one link building tool. This is where you put the remainder of the information you need to tell the audience, including quotes from company leaders. Erika Varangouli Jun 03, 2021 14 min read TABLE OF CONTENTS How To Write a Press Release In this age of digital media, the press release is still vitally important. No matter the topic, every audience wants to feel heard and like they are being spoken to on. Keep the overall length of your press release short – this isn’t the right forum for verbose. Consider this your LinkedIn SEO strategy. The headline should be clear and concise, typed in 14-point font, bold, and centered. InnoGames released an impressive product launch press release sample for their new mobile game: Sunrise Village. For example, imagine you’re a florist in a small town. It is backed by a high number of Trustpilot reviews and strong case studies that shows strong customer performance in SEO and PR. A link to your website. The company provides news distribution, targeting, monitoring, and marketing solutions for businesses. The press release headline: “Virginia Middle School Student Earns Honor of Naming NASA’s Next Mars Rover”. Creating a catchy headline is important. Form a good headline. Press release distribution improves brand visibility: Press release distribution helps you reach a wider audience and increase the visibility of your news or announcements. For example, if your press release is about your recent funding round, make sure to include keywords such as "Series B", "raised", "secured", and "funding" in the title, headings, and press. The location of your press release should be the city you are based in. CFOL Acquires Extreme Lightscapes, A Leading Provider of Holiday Event Production Services. Proofread before publishing. SiteTrail: Best Overall Value and SEO Services. 1. 1. Cision PRWeb – Best for SEO Services. Polestar Plumbing, Heating & AC Acquires Steve Jones AC in Olathe, KS. Follow a standard rebranding press release format, starting with a headline, followed by a dateline, introduction, body paragraphs covering the key details of the rebrand, a quote from a company spokesperson, and a boilerplate about your company. Your press release should be less than two printed, double-spaced pages. A Berkshire Hathaway Company +1. Boilerplate. A rebranding press release is a type of release written when a company is about to announce any change in their brand outlook. 6. A press release is information that the press or media influencers can use to. The majority of PRWeb user opinions and evaluations are. 56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. 00 to $999. Keep it to a maximum of two lines. Follow the steps below to write and distribute a media announcement celebrating your new team member: 1. The use of bulleted information makes the release easy to scan and read for reporters. Template Lab’s 46 press release templates for website launch, vendors, survey results, and more. Write in short paragraphs of 2-3 lines at max. Begin the body paragraph with these key details that give a background of your story. Basics of writing press releases. By incorporating relevant keywords and phrases. Google’s New Guidelines for Press Releases. Great for higher word count announcements: Send2Press. They can also be used to shape the narrative when a company or organization is facing scrutiny. Follow it with a subheadline that provides additional context and intrigue. A press release can be an excellent way to start a dialogue with a reporter. Feel free to customize the launch announcements according to your needs. Company __ for ___--(PRESS OUTLET/COMPANY)-. 12: Enhance Your Release with SEO and Pictures. Not Sharing News In The Context Of The Broader Marketplace. 7) Include a variety of media. When writing about product launches or updates, the goal is to raise awareness and generate enthusiasm around the launch. If the news are embargoed, disclose that. Use the inverted pyramid structure so that both your human readers and the search engines know what your story is about right away. Guaranteed media syndication. Pick a press release template or example to use as a guide. Press release SEO has transformed the PR function. Here, it is perfectly fitting to. Search engines will favor press releases that have words that match or are similar in intent to the first five to seven words of the headline. 2. Take advantage of keywords within your PR. They. Here are 10 tips for creating press releases that will help drive targeted traffic to your site. Here is the example Google gives in its webmaster guidelines to illustrate a problematic press release. You want to use keywords that are relevant to your press release topic, your industry, and your audience. Be sure to pay attention to your language and sentence structure. ) Significant awards/recognitions. All necessary information is included in less than 200 words. OpenText and Webcor. At a glance, It should provide an insight into the critical points of the press release. The Coca-Cola Company Announces Timing of Third Quarter 2023 Earnings Release. In PR, the press release boilerplate serves a few different. Research the individual journalists you want to approach. This helps your release to be indexed by media search engines like Google Images and others. by Michelle Garrett on Mar 16, 2023 3:27:00 PM . 2. Revolv3 is a fintech company. Body – Discuss your announcement and include quotes to support the story. You can (and should) include high-quality media assets for press release distribution. Include a Dateline. 2. Follow it with a subheadline that provides additional context and intrigue. ”. Press releases is a powerful tool for gaining backlinks from credible sites. Story: Stories create engagement and improve the likelihood your audience will remember your news. Immediately follow this element with a hyphen and then the content of your intro paragraph. Basics of writing press releases. Her main specialties are content writing. YouTube. Enterprise – $1,271/mo ($15,252/year) – fifteen monthly Premium press releases each month + 20%. 9. These are 3-4 short paragraphs and a couple of quotes. Follow these 10 basic guidelines to maximize the potential reach of a joint press release and increase your online presence: Define the keywords or phrases that will attract attention from the target audience. There are exceptions to this rule. Our online public relations tactics are never explicitly promotional. Step 4. When your press. Consider some of the approaches the average press release takes. Increased online visibility and brand exposure: When properly optimized for search engines, press releases can increase a brand’s online visibility. 1. According to Cision’s 2022 State of the Media report, articles with images garner six times more engagement, while articles with a video are three times more engaging. Type of Press Release: Company Update Press Release. PRESS RELEASE PACKAGE. SEO, SEO Tools. com – $99+. . Issuewire is one of the top paid press release distribution sites with limited distribution for free pr. eReleases – Best for Small Businesses. The company provides news distribution, targeting, monitoring, and marketing solutions for businesses. You want that listing to compel readers to click through, so plan accordingly. There is a specific date and sometimes time set at which the information can be released to the public. The first sentence should summarize your key point. Since a standard press release is 300-400 words long, it’s important to include the important details in the first half of your story. If your press release is truly newsworthy, readers will want to discover more details. Pay attention to the first 250 words. A press release is a short, official statement sent to the media for publicity. But it will not. The first step is to choose your keywords carefully. Use bulleted lists where applicable. They are sometimes used as merchandising tools to promote a brand or. Keywords are one of the most essential components of SEO. SEO Press Release Tips. Cheapest press release writers: Fiverr. BusinessWire. 1. As already mentioned, good press release examples are concise and to the point – and this new business press release sample from TaskShift is no different. Identify Your Angle. It has been our experience that online. Making It Promotional. It was a competition where anyone could win $25,000, free condiments for life, and free travel to taste-test burgers. Writing. Releases are sent to Google News and 80 news sites including FOX/CBS/ABC/ NBC, as well as being SEO optimized. Announce it in a way that anyone with a basic knowledge of English can understand it. New and useful information are the key facets for creating effective press releases. How to Write SEO Press Releases. Revolv3 is a fintech company. Celebration of anything in business. Your subject line is the most important part of your press release email. Additional press release examples. 14. We've divided the collection into categories to help you find the examples most relevant to you; here are the Top 3. An effective press release should contain all the important information like name, contact number and email address about the person who is distributing the press releases. Get all analytics of the press release you published; view the Syndicated media outlets over 150. Yoast SEO for WordPress Get the #1 WordPress SEO plugin; Yoast SEO for Shopify Get the SEO app for your online store; Other WordPress plugins Optimize every aspect of your site; Features overview What Yoast SEO for WordPress can do; Yoast SEO Premium Get extra tools to make SEO easy View Yoast SEO for. I would definitely put them on your own site as well and have a few keyword rich links back to the areas you want to push on your site. g. Every PR professional knows the power of the press release. Summarize your story in your subtitle, 4. Discover how much SEO costs, and why, in this free guide written by our expert team. Leading with the 5 W’s should be a habit for any press release you issue, now or in the future. These events could include: 1 Changes in executive-level leadership. Tip 1: Evaluate the topic. In short, the answer is surely yes. 1. One such example is network marketing content that calls for the organization’s written consent. SiteTrail offers the overall best PR services. For more advice on writing perfect headlines, download "Writing a Reporter-Friendly News Release. 2. To make your press releases even better, here are a few more tips: 1. By informing journalists about key events, such as new product launches, winning a prestigious award, or announcing noteworthy company news. Beginning an entirely new business. 2. The first quote should be from the highest-ranking member of your company or organization and usually follows the first paragraph. South African Press Releases. com – $400+. We suggest housing your press releases online for this very reason. Press releases are texts that inform press representatives about the latest news from companies, institutions, or associations. The very first press release was sent in 1906 to describe a train wreck that killed 50 people in Atlantic City. Implementing press release SEO makes it more likely for your story to get views online through organic search by both the public and the media. Zendesk creates an interactive experience for their press kit. Every journalist that reads a press release expects to find the boilerplate in the same place. It is the only SEO friendly press service with a special option that will not label editorial content as “sponsored” or “press release”. Issuewire is one of the top paid press release distribution sites with limited distribution for free pr. The first paragraph should contain the most important information and cover the who, what, where, when, and why/how of the press release. Here are six steps that can help you create an effective press release: 1. A professional voice is critical and will make your press release feel more authoritative. Write in short paragraphs of 2-3 lines at max. Add a few keywords that make sense to help your. 95 for a single press release, EIN Presswire is one of the most affordable PR distribution services in the market. These PR tools are relatively simple to setup and send out. From high-profile clients to start-ups, we count on EIN Presswire to spread their message through their network of media outlets. Learning how to write a press release boilerplate is easy: describe your business based on your story’s angle and then add a call to action and contact info. New or change in executive staff press release. more. For example, if it’s regarding the launch of a new collection, maybe explain that you’ve used sustainable materials or that proceeds are supporting a cause. Below is a solid SEO press release example. Traditionally, press releases were intended to facilitate communication between public relations and the media. This shows search engines like Google that you hold expertise and authority in your business’s niche. 2 Brew, Nationwide. Example 1: InnovaTech’s New Product Launch. They help to increase website traffic and improve the visibility of your website. 47 Best Online Business Directories for SEO Listings. Earn press from industry publications. 11 Basic Rules for Writing an Awesome. 1. Press releases for local SEO. InnoGames. Upwork is a great example of a company that uses press releases to reach their target audience. The Buffalo News. Your awards – Do not be shy about sharing information on awards you have won. SEO-optimized permalink with anchor text. Source. The date and location let the reader know the relevancy of your press release. uk. And it is easily overlooked as a marketing tool. The press release price for this service ranges from $50. Based on our criteria, here are the best press release writing services for small businesses: Best overall for media-expert writing and editing: eReleases. Forbes Agency Council members share big mistakes companies make with press releases. Tip 5: Insert quotes. Ultimately, the purpose of a Press Release is to create the necessary context for members of the media to expound upon – and hopefully, tell the story you want. Marketers know that visuals boost engagement, and press releases are no exception. Subject Line. In this example, the company name is the very first thing mentioned and it’s explaining it’s a new launch, along with what the service actually is. Lead into the reader’s next steps, 7. Company __ for ___--(PRESS OUTLET/COMPANY)-. Introduce essential information, 5. Any good press release should include links back to the website or blog of the company or individual issuing the release. Send your news out to various high-quality media channels. All parts of your press release, from beginning to end, should be short and to the point. Press releases are a good way to build citations. Product Releases. For example, “Less than one year after launching, our brand has already served more than 500 clients in 11 countries. Its press releases are an excellent value because they are written by actual journalists trained in. Editor. Press release distribution continues to be a cornerstone of an effective public relations program. Your rebranding press release will be unique to your business. Most press release distribution services offer a few very worthwhile add-ons. Additionally, press releases have the potential to attract high-quality backlinks, further boosting SEO efforts and driving referral traffic. An Acquisition press release should follow the. eReleases. Write a headline that grabs attention. Press releases for local SEO. End with company “about” snippet. co. Whether you’re announcing your company’s expansion or handling a PR crisis, press releases remain an effective way to steer the narrative around your brand. Advanced: $110 per hour. Be sure to include answers to each of. Boost your online visibility with PR Wires. This is where you also place links to your social media channels. [company/brand name] announces [financial news]No, 295 words are fine. Number of Employees: 5,100 (Cision, incl. Latest Press Releases from The Associated Press, the definitive source for independent journalism from every corner of the globe. It’s tempting to pack it up with links. You need to highlight product benefits and features, how it’s different from similar products on the market, pricing, and a quote from someone at your. They were relatively easy to create, plentiful, cheap, and yet they packed a powerful boost to your domain authority when you submitted and published one. Make tweaks to your release to mirror each journalist so it’s easy for them to pick up pieces of your copy and use them in their article. It contains updates on the company’s products, projects, services, organization structure, partnerships, and more. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Include those keywords in your press release, making sure they show up in the headline and first 250 words. Here’s a step-by-step guide on writing the perfect nonprofit press release: 1. Example #1 “ Website Launch Announcement! This has been in the works for weeks and the launch. Be sure to include answers to each of. Some companies typically have a press release each time they have a new product to launch on the market. 95 for a single press release, EIN Presswire is one of the most affordable PR distribution services in the market. To that end, here are six of the best SEO examples to inspire your own online marketing! 1. This company is our favorite because it produces content that is trusted by readers and the media. 2. com – $300+. Press Release Example #2: The Company News Press Release. Table of Contents Press Release Template: 7. Tip 3: Insert key information in the first paragraph. This helps to increase traffic to the site, as well as improve the site’s search engine optimization. SEO advantages. Send your news out to various high-quality media channels worldwide, from print and TV to social media, and target distribution by industry or location, all in just a few hours. Despite social media channels being widely used by PR (Public Relations) pros to introduce a company to a new audience and build brand awareness across the media landscape, the press release is certainly not dead. In the SEO world, press releases are often considered fleeting things. Keep bullet points to 1–3 concise sentences. eReleases – Best for Small Businesses. A press release is a short, compact article distributed by a company or publication with information about an event or a product. Press Release Stacking is a Multi-Benefit SEO Marketing and Sales Tool. Headline. co. Your Press Release should include the following information: Catchy headline. It’s bland information, but it’s useful for the people most interested in it. The only time it is acceptable to diverge from this golden rule is when you include a quote. Information about the size/scale of the company (number of offices, employees, paying customers, etc. It improves your business’s SEO. Short headlines (less than 100 words) with action verbs that entice the reader to open and read your press release are the best. Like a news story, a press release should be written in the third person. Start your 3-day free trial today! 1. Try limiting your press release to 5 paragraphs. Content writers on Upwork make, on average, $15-$40 per hour, and those specializing in SEO make $15-$35 per hour. However, press releases may be the exception. Photos courtesy of the individual members. Receiving an award. Here, it is perfectly fitting to use a first or a second person narrative. If you have breaking news that’s time-sensitive, you can send out a breaking news release. Ia menjelaskan detail-detail tentang event yang sedang terlaksana di sebuah tempat. Sue Small of Bella Public Relations suggests keeping a press release to one page. The date and location let the reader know the relevancy of your press release. We suggest housing your press releases online for this very reason. You. It means that you should present the facts about your important event or new product that summarize the whole story. , press statement, media release, and news release. HostScore. png HFB Advertising 2017-10-30 09:45:07 2023-03-20 11:51:34 Why Does Your Business Need an SEO Audit?. Set your body paragraphs to single space and use an easy-to-read standard business font like Arial or Times New Roman. If SEO is important for your press release ( and it should be ), consider that Google cuts off a page title (aka your press release headline) after 70 characters. Source. Below is a solid SEO press release example. Ia akan jadi info tersendiri bagi publik yang datang mengunjungi event tersebut. Number of Employees: 5,100 (Cision, incl. Press releases chock-full of newsworthy, captivating information (and a catchy title) serve your business well. Rebranding press release. To stand out, your headline has to immediately resonate and assert its relevance—in short, it should promptly tell journalists that your story is worth sharing. Writing an SEO-friendly press release is not an easy job. Remember: the first line of your Google search engine result listing is going to be pulled from your headline. Your biggest local competitor is the other small florist down the road. Next, add the date and your location. Begin with the city name, and then provide the date in “MM dd, yyyy” format. Initiative announcement: New internal or external projects that impact the company’s community would be appropriate for a press release. A well-executed press release is a valuable search engine optimization tool. 00—the difference being in the number of press releases it offers, as well as its distribution channels. Craft a Compelling Headline and Opening. Examples of Actual Press Releases. 1. Research findings press release. Write for the Audience. Create a well-written and engaging press release. 3. 1. Press releases showcase your company’s expertise and. Here you'll find more than 150 of the best press release examples from around the world. 5. “Media people don’t want to read more than that. Press Release submitted in our PR Network will get your news featured in Google News, Apple News, and other news sites. by Michelle Garrett on Mar 16, 2023 3:27:00 PM . Make note of the centered ending characters “###”. A press release should be at least three paragraphs long. Fill in the blanks with the 5 W’s and Important Words you learned about above. How to Write a Website Launch Press Release Step-by-Step. Quotes: A powerful quote influences others and helps them take your press release seriously. Business Wire, Inc. Rule No. Visuals and multimedia. We have been very impressed with the results, as the EIN Presswire press releases land on hundreds of outlets. 1. Ace this and you have a shot at getting good media coverage. Apple. Sitetrail. Sitetrail – Best Press Release Distribution Service Overall. A press release is a very specific document. That starts with. PRWeb. Notice that each one uses a bold, vibrant hero image at the very top of the story, follows with less than 100 words of flavour text, and then immediately rewards the reader with more visual stimuli. The company name, website, and targeted page should be defined. That means covering the “five Ws” of journalism is extremely important. PRESS RELEASE: Create a press release for your library or institution. Owned media: Any type of content your brand creates and controls. Dateline: Begin with the city and state where the press release is issued, followed by the release date. No Comments. Their distribution service allows you to upload your press release and rich media like images and videos to distribute the story to journalists and publications in your selected categories. If you are looking for a way to strengthen your SEO strategy, writing press releases is one of the best ways for doing so—but only if you use them correctly. Private Label SEO Service for Agencies. This. Keyword rankings may be tracked daily (but reviewed. Usually, it. With these considerations in mind, here are the following elements you can learn about and apply to create a successful press release for your business. As we’ve shown in a case study, a few well-placed keywords can help your small business press release to rank high in a Google search. State the key announcement clearly. For others, distributing a press release is a consistent. HubSpot Program Launch PR. Press release distribution is a targeted effort to get relevant media outlets to see and share your press release. 2. 2 Brew, Nationwide. To make writing your press release’s boilerplate easier, follow the instructions here and check out some excellent examples for inspiration. There are dozens of press release tools you can use to write a headline and format the press release. 06. The 6 Main Components Of Press Release. AP-style Press Release. Answer questions in the introduction. PRWeb’s pricing varies depending on the type of distribution and geographic location, but its basic press release distribution in the United States starts at $99. Researching the right outlets for your press release gives you the best chance of success. Craft a Captivating Headline and Subheadline. Yet, quite a bit of confusion surrounds two of our SEO offerings: article syndication and press releases. The release covers all of the key details of the deal and is a great example of how to communicate an acquisition to the public. Any story you tell should be clear about why now is the right time for people to sit up and pay attention, and using a quote to add this context gives you the chance to evoke empathy. A good headline will grab an editor's attention. While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. 3 Include clear intent. Examples of Actual Press Releases. Below, we give 10 awesome press release examples and discuss why they work so well. In this example, the company name is the very first thing mentioned and it’s explaining it’s a new launch, along with what the service actually is.